BY JEANETTE NDLOVU
MOTHUSI BASHIMANE NDLOVU popularly known by his stage name “Madlela Sikhobokhobo” who is an award winning musician and actor has challenged other Zimbabwean artistes to try hand at initiatives that will keep their financials afloat during this lockdown.
Madlela has since ventured into other business activities as the lockdown was increased by a further two weeks by President Mnangagwa on Monday.
In an interview with Bano newspaper, Madlela said: “As a musician l can not hold shows so there is now no income from that end and as a film maker l can not go out and shoot as usual”.
Madlela said this is a biggest challenge faced by most artistes.
He reiterated that artistes should make use of social media platforms to advertise their work and market themselves to opportunities of being brand ambassadors for a number of companies through securing projects of jingle making.
The 41-year-old artiste attributed his ambassadorial roles to trustworthy ans consistency.
“These people do not owe us anything and they are not doing us any favour as what they want is value for their money thus need for artistes to slate on a clean charisma,” said Madlela.
Madlela is living up to his word of finding channels to make money amid lockdown as he has opened a business called Dlelas Delivery.
The business serves as a runner for people who need products in South Africa to Zimbabwe and vice versa.
His advice to other artists who are facing difficulties surviving during the pandemic is, “Hang in there it will not last forever.”